Hi, I’m Chloe, founder of Calm Dog Games.
I run my small independent business in Cumbria, creating handmade enrichment toys and resources that support dogs’ natural behaviours in a positive, engaging way.
Alongside my products, I share practical guidance to help owners understand and deliver meaningful outlets for their dogs.
My aim is to collaborate with dog professionals who champion kind, positive methods - and to make enrichment easy, accessible and impactful for both dogs and their people.
Enrichment Deck
A curated set of 52 activity cards with step-by-step instructions to help your clients play, bond and learn about their dog.
The Enichment Deck includes a wide variety of brain games and enrichment activities, designed to provide mental stimulation, fulfil natural behaviours and give dogs a sense of agency.
Endorsed by the RSPCA and other welfare organisations.
Forager's Plait Snuffle Toy
The Forager’s Plait is our best-selling dog snuffle toy, designed to tap into the dog’s natural instincts - engaging their brain, nose and body for calm, focused enrichment at home or on the go.
Lightweight and easy to carry, it's perfect for travel, vet visits or helping your dog settle in new environments.
A versatile, portable puzzle feeder for your enrichment toolkit!
Each toy includes a care tag with a QR code linking to info about the toy, instructions and enrichment tips.
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Who we work with
- Trainers (+R)
- Behaviourists
- Rescue organisations
- Vets & nurses
- Physical therapists
- Groomers
- Walkers & pet sitters
- Boarding & daycare centres
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How we can work together
- Recommend the Enrichment Deck and Forager's Plait to help guardians, staff or volunteers deliver enrichment.
- Showcase the products by running games & enrichment classes or workshops.
- Provide specific card recommendations for homework, helping your clients fulfil their dog's needs in between sessions.
- Integrate the activity cards into your sessions and classes.
- Show clients what activities you did with their dog during their stay (vets, groomers, daycare, walkers).
- Create take-home packs – bundle a deck or toy with your training plans so clients leave with helpful tools.
- Encourage consistency – give guardians a simple way to repeat the same activities at home, reinforcing the work you’ve done in sessions.
- Offer as rewards or incentives – include the deck or plait as part of client loyalty schemes, class prizes, etc.
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What you will receive
When your clients use your personalised code, they'll receive a discount and you'll earn a commission on the sale.
- 5% discount for clients.
- Earn £3 commission on the Enrichment Deck + £2 on the Snuffle Puzzle Plaits (£5 total when you recommend both bestsellers)
- 10% commission across the rest of the store.
Plus:
- Feature in the email newsletter (5K+ subscribers), blog and social channels (9K+ across social channels).
- Access to wholesale rates & bulk discounts.
- FREE business cards so you can easily share your code.
- Product photography to help you make referrals through your social media and website.
“Most people struggle to find things to do with their dogs. They go to the ‘boring’ regular stuff; sit, down, paw... The cards give something different.
I can say to clients, when you’re watching TV during the evening, take a card out during the advert breaks and do an activity. It’s literally word-for-word; ‘do this exactly’.
They’re not faffing about going all over the internet trying to find things to do. They’re got their own deck of cards and it becomes an easier thing for to do.
You’ve got enough cards to repeat over the course of the year. All these activities your dog starts to do then builds a bit of confidence, more focus and helps your dog relax.
The feedback I’ve had back from clients is that they really help and it’s such a nice thing to be able to offer. They go and buy a set and it helps with their bond and calmness for their dogs. It just works for people.”
Mark Bridger-Pescott
Advanced Canine Behaviourist
Owner of Bone Canis | Director of IntoDogs
The calm dog games enrichment deck is a deck of cards full of training games and enrichment ideas for you to try with your dog. The deck is formatted into five different categories, these are: Calm, Focus, Play, Puzzle & Bond
This means you can quickly find a new training activity to do with your dog every day in a category that suits your needs then and there!
We LOVE how easy this makes coming-up with something mentally stimulating to do with your dog each day, as mental enrichment is just as important (if not more so) than the physical exercise we give our dogs each day.
Our trainer Emily keeps her pack handy with her at her work desk each day, in case she is ever short of training ideas to do with her own dog, Suzi.”
Bone Canis
Snuffle Mat Kit - Host a Group Craft Session
Set of 5 Snuffle Mat Craft Kits ~ Perfect for running your own enrichment workshop or class coffee morning.
Each mat takes around 2.5 hours to complete, giving plenty of time for relaxed learning (and coffee breaks).
Host Perks: We think the host deserves a treat too - so every bulk bundle comes with a FREE Forager’s Plait in a matching colour. Plus, enjoy free shipping on all trainer bundles.
Ready to get started?
Ethos
It’s important that we’re all on the same page and follow a modern, science-backed approach that supports how the dog feels.
We’re here to make dogs feel like winners, boost the relationship with their people and add positive experiences to their day.
Therefore, ambassadors will need to follow and promote positive reinforcement (with no aversive techniques or tools).
Terms
- When you promote products, you must clearly disclose that you receive commission. See here for more info, though I will send you a quick guide for reference.
- Commission will be paid out quarterly to your account, unless otherwise requested.
- The contents of the deck is under copyright and can only be shared in its current physical form (not for online content creation purposes).
- If you are sharing individual cards as homework, you must reference the Calm Dog Games deck and provide access to the booklet for any safety notes and additional info. (A digital version of the booklet will be available for this.)
- You must not resell individual cards. The deck can be purchased wholesale if you wish to include in in New Client Packs or sell it direct to customers.
- Discount, commission and terms are subject to change. You will be given 30 days notice.
- Ambassadors are not employees of the company “Calm Dog Games”. They must conduct themselves independently and take responsibility for adhering to any relevant laws, practices and policies.
- Ambassador accounts may be closed if terms are not adhered to (any pending payments will be honoured).
Sign up below to receive your Ambassador tips and occasional updates. You’ll then be redirected to complete your account registration. Choose your personalised code and you'll be ready to go!